Industry Insights
What Is a Gift Card Combo Pack?
A gift card combo pack bundles two or more gift cards from complementary businesses into a single package — sold together, activated together, but redeemed independently. It allows partner businesses to create linked customer experiences, such as a movie-and-meal night out or a hotel-and-spa weekend, that encourage repeat visits to specific partner locations.
How Combo Packs Work
Every card in a combo pack activates simultaneously: triggering one card's activation triggers all others in the pack. Redemption, however, happens independently. A customer might activate and redeem a movie ticket card immediately, while the paired restaurant card remains valid for later use, just like a standard gift card.
Bundling Across Processors
The Ogloba platform supports three bundling models: multiple cards of the same type, multiple card types issued entirely on Ogloba, and hybrid packs combining Ogloba-issued cards with third-party processor cards. For third-party cards, Ogloba imports batches of serial numbers, associates them within the combo pack, and channels activation requests host-to-host to the relevant processor — regardless of where activation occurs.
This removes a key barrier: businesses can partner with any organization, not only those sharing the same card processor.
Conclusion
Gift card combo packs turn everyday purchases into cross-brand experiences. By handling activation logic and processor interoperability, Ogloba enables businesses to build these partnerships without technical constraints.
FAQ
No. Activation is simultaneous — triggering one card activates every card in the pack — but each card is redeemed independently. A customer can use one card right away and hold the others for later, exactly as they would a standard gift card.
Yes. Ogloba supports hybrid packs that combine its own issued cards with third-party processor cards. Serial numbers for the external cards are imported in batches, linked to the pack, and activation requests are routed host-to-host to the relevant processor.
Three models are supported: multiple cards of the same type, multiple card types issued entirely on Ogloba, and hybrid packs mixing Ogloba-issued cards with cards from third-party processors. This lets businesses structure a pack around whatever issuing arrangements their partners already have.
Pairing complementary cards — cinema and restaurant, or hotel and spa — creates a linked customer experience that drives visits to each partner's locations. Because Ogloba handles the activation logic and processor interoperability, partners do not need to share a card processor or build any integration themselves.
Watch the reel
Part of Gift Card Programs
Explore the business lineFurther reading
Gift Card Programs
The Social Role of Gift Cards
Beyond gifting — gift cards support diverse needs, including help for relatives who survive on low incomes.
Gift Card Programs
Experience Gifting
Streamlines personally engaging, memorable experiences for every type of participant.
eTop-Up & SIM Activation
EVD Smartcard
A flexible way to pay sales-force commissions and SIM activation bonuses in airtime, cash, or both.