EVD Smartcard

A Motivated Sales Force

The most effective way to do this is a hard-working, motivated sales force and network of merchants in the field, meeting customers and using their sales skills to encourage sign-ups and top-ups. This is especially true of operators who are new to the marketplace, as they need to get their products to as many customers as possible in the shortest possible time.

Cash or Airtime? Both

To motivate the sales force, incentives must appeal to them — but they must also appeal to the operators. While there is no disagreement that sales teams and merchants should be amply rewarded, the sales team wants to be paid in cash while operators prefer to offer bonus airtime. The Ogloba solution allows for either, or both, scenarios.

Incentives: the Ogloba Way

Ogloba now offers a cutting-edge way of incentivising salesmen and merchants for the acquisition of new clients and top-up bonuses — the EVD Smartcard. In addition to cash commission, salesmen have the option to receive airtime that they can sell to any merchant, or directly to customers. The Smartcard is an integral part of the Ogloba EVD solution and can be easily integrated into existing installations of the Ogloba platform, or included in any new installation.

A Flexible Bonus Engine

The Smartcard enables mobile operators to pay commission and SIM activation bonuses with airtime while letting beneficiaries collect the amount in cash if they prefer; to incentivise the people in the field who make the difference when it comes to acquiring new subscribers; and to control or reduce their subscriber acquisition cost (SAC) through partial disintermediation.

An Advantage for Launching MVNOs and MNOs

Ogloba's EVD Smartcard solution is a killer advantage for any launching MVNO or MNO, enabling them to give incentives not only to their own sales force, but also to their resellers' salesmen and hot spots.

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