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Experience Gifting

Ogloba Team5 min read

Consumers increasingly seek memorable, personally engaging experiences. Experience gifting companies curate popular activities into nationwide catalogs sold through physical and online channels, creating a young but rapidly expanding market segment.

Illustration: Experience Gifting

What is an Experience Gift?

Experience gifting encompasses diverse offerings. Weekend getaways, adventure activities like skydiving and white-water rafting remain popular. The market is diversifying towards lifestyle experiences including spa days, nature excursions, city tours, and gastronomic packages featuring fine dining and wine tastings.

Leading Brands Need a Leading Platform

Smartbox Group leads the European and worldwide experience gift market, operating through seven brands across 10 countries: Smartbox, Bongo, Buyagift, La Vida Es Bella, Cadeaubox, Dakotabox, and Emozione3. The company sold over 6 million experience gifts in 2015, and achieved sales of 500 million euros. Products include overnight stays, wellness, adventure, and gastronomy packages distributed via retailers and branded websites.

Managing Complexity

Experience voucher distribution involves multiple stakeholders: buyers, beneficiaries, suppliers, and retailers. Smartbox Group selected Ogloba's platform to streamline voucher lifecycle management. The solution encompasses voucher creation, manufacturing, inventory management, online/offline activation, reservation booking, partner redemption, billing, and reporting—all managed through a single integrated platform.

FAQ

Anything from weekend getaways and adventure activities like skydiving or white-water rafting to lifestyle experiences — spa days, nature excursions, city tours and gastronomic packages featuring fine dining and wine tastings.

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