Top Up at Big-Box Retailers

A Highly-Visible Presence

Ogloba has established relationships with multiple big-box retailers that are available to clients. e-Vouchers are preferred over DTU solutions for this channel, though Ogloba can facilitate whichever approach best suits client needs. Retailer integration for e-Voucher sales covers both the selling process and checkout processing.

The Selling Process

e-Voucher sales in big-box retailers leverage Dummy Cards for branding purposes. These cards have no value in themselves but feature barcodes readable by standard ECRs; each dummy card functions as an EAN13 SKU within the retailer's system, displaying a specific value. Strategic placement throughout the store maximises visibility, and positioning behind sales counters encourages impulse purchases and eases the checkout experience.

The Checkout Process

Dummy Cards are scanned like standard products at checkout and the scans are stored in the cash register's local buffer. An Ogloba-supplied dynamic linked library integrates ECR data with the Ogloba system, sending authorisation requests through the retailer's back office; the associated PIN code enters HOLD status and, upon payment confirmation, is flagged as SOLD. An e-Voucher ticket prints with the PIN number, the payment appears on the customer's receipt alongside other purchases, and the consumer activates the e-Voucher. Dummy Cards return to display for restocking and future branding.

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