Winning the War Against Showrooming: Turning Browsers into Buyers

Shoppers view or test a product in-store, price-check it on a phone, and buy online for less. Mobile technology made that comparison instant, so the price gap itself is hard for a retailer to control. What can still be changed is the information reaching the customer in the seconds before the phone comes out.

Yes. Ogloba's ROPO terminals hold a detailed, searchable digital version of the retailer's inventory of electronic and household appliances, and customers can browse it alone if they prefer. The more valuable shift, though, is what the terminal does to the conversation between shopper and staff at the point of decision.

The sales representative moves from face-to-face to side-by-side — a guide working through the same screen as the customer rather than standing across from them. With up-to-date, detailed product information available quickly, staff can answer the comparison question in the aisle and present the latest deals and offers.

Catalogue depth. The physical store already holds real advantages — touch, human guidance, immediate possession — but that depth is what it historically lacked. Supplying it on the shop floor does not outlaw showrooming; it removes the reason to leave.