One CMS for Every Retail Channel: Content Management That Scales

The setup section manages tablet, supplier and platform accounts, organised by territory, region, CCU, city, store and department, each with customised access rights. Because the hierarchy mirrors a structure the retailer already uses, a national account can hold the standard while local teams still operate within it.

They are deliberately separated for flexibility and control. Product teams maintain specifications, inventory data, assortments and tablet pools. Merchandising attributes new, promotion and low-price status, attaches coupons and free gifts, and handles store-specific ranges. Advertising governs the hot product corner, page ranking and screen savers, each on its own timeline.

The teams that own the catalogue, the promotion calendar and the store network. Ogloba's ROPO platform divides content management into setup and department sections, so those owners can change what shoppers see on screen without routing every edit through IT.

Through the grouping constructs. Pool the tablets, build the assortment, create the campaign once, then push it to exactly the devices that should carry it. Merchandising also handles store-specific ranges, so a national campaign and local assortments can run side by side.