mCoupons: Digital Coupons Delivered Where Customers Already Shop

Relevance Is Generated at the Till

When the store ECR sends the SKU list of a live basket to the platform, flagged items trigger an offer that lands in the customer's app immediately. A shopper buying nappies receives a baby food coupon before they reach the car park. The offer is earned by observed behaviour rather than assumed demographics.

The App Is a Wallet, Not a Leaflet

Gift cards and coupons sit in one place with expiry dates visible, so the customer can plan the next basket. At the checkout, the loyalty card number matches held coupons against scanned items and the discount applies to the bill automatically. Coupons can be passed on by SMS, email or social post, and a retailer can extend an offer to a friend's friends, making distribution viral rather than printed.

Funding and Control Stay with the Retailer

Manufacturer-negotiated discount budgets and retailer goodwill coupons run on the same rails, with a back-office messenger to prompt redemption before expiry.

Ogloba supplies that infrastructure. The coupon stops being a cost of promotion and becomes a measurable conversation.

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