Industry Insights
Gift Cards for Online Marketplaces: One Card, Many Sellers
Can an online marketplace run a gift card program without building the infrastructure behind it? Yes — and for many marketplaces that is the difference between launching the program and postponing it indefinitely.
The Issuing Problem for Online-Only Retailers
Businesses that never had a store also never had a card platform. Building one in-house means owning issuing, activation, redemption, clearing and reporting. Subcontracting it means managing several providers, each covering a different market segment, for what the customer experiences as one card. Both routes slow the launch and add cost that has nothing to do with selling.
A Gateway, Not a Middleman
Ogloba issues the marketplace's own branded cards from a platform already supporting prepaid transactions in more than 60 countries, connecting directly to existing POS cash registers rather than through an intermediary. Transactions and financial flows clear daily, and more than 50 report types are available on demand through a web service interface — so the marketplace team can concentrate on marketing and selling.
Reaching the Customers Cash Still Serves
The same platform opens a channel online distribution cannot. Where shoppers prefer cash or hesitate to enter card details online, prepaid marketplace cards sold in small local stores convert cash into online spending power. In Indonesia alone that is a potential network of over 20,000 POS locations.
One program, sold on the marketplace, in third-party stores, and wherever the customer already pays.
FAQ
Issuing, activation, redemption, clearing and reporting — the whole chain. Subcontracting instead means managing several providers, each covering a different market segment, for what the customer experiences as one card.
No. The platform connects directly to existing POS cash registers, which is what makes it a gateway rather than another party in the middle.
Prepaid marketplace cards sold in small local stores turn cash into online spending power. In Indonesia alone that is a potential network of over 20,000 POS locations.
More than 50 report types on demand through a web service interface, with transactions and financial flows clearing daily.
Further reading
Industry Insights
Restricted-Loop Gift Cards: Control Where the Value Gets Spent
What are restricted-loop gift cards? Prepaid cards sold and redeemed only within a single mall estate, keeping spend with participating tenants while daily clearing automatically settles tenant commissions.
Industry Insights
Selling Gift Cards Without POS Integration: Offline and Semi-Online Models
How are gift cards sold without POS integration? Hologram-secured single-use cards act as fiduciary vouchers, while semi-online chip cards store balances offline and reconcile queued transactions overnight.
Industry Insights
The Loyalty Bridge: Connecting Gift Cards to Repeat Business
How do gift cards build loyalty? They attract high-intent shoppers cheaply; progressive enrolment, bonus reloads, points thresholds and visit-frequency rewards convert single redemptions into measurable, repeat retail business.