Challenge
Carrefour wanted to grow regional gift card sales but lacked the cross-channel analytics needed to identify which segments and partners drove the most lift.
Carrefour

Carrefour wanted to grow regional gift card sales but lacked the cross-channel analytics needed to identify which segments and partners drove the most lift.
Real-time dashboards plus a custom-report builder gave Carrefour's category teams a live view of program performance, partner contribution, and merchant activity.
22% growth in regional gift card sales over the first 12 months and data-driven decisions on where to expand next.
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