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Carrefour

Boosted regional gift card sales by 22% through analytics-driven insights.

#SalesGrowth
Boosted regional gift card sales by 22% through analytics-driven insights.

Challenge

Carrefour wanted to grow regional gift card sales but lacked the cross-channel analytics needed to identify which segments and partners drove the most lift.

Solution

Real-time dashboards plus a custom-report builder gave Carrefour's category teams a live view of program performance, partner contribution, and merchant activity.

Results

22% growth in regional gift card sales over the first 12 months and data-driven decisions on where to expand next.

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